Carbon Footprint from Data Increase -
Node Pole to Launch Fossil Free Data Label

The Fossil Free Data Label guarantees that a data center is energy efficient, low in carbon emissions and uses 100% renewable energy.

If the Internet were a country, it would be the sixth largest consumer of electricity on the planet. The energy footprint of the IT sector is already estimated to consume approximately 7% of global electricity (Greenpeace). With an anticipated threefold increase in global internet traffic from 2017 to 2020, the internet’s energy footprint is expected to continue to rise. In order to prevent any further significant damage to our climate, we must make sure that our shift to renewable energy also ensures environmentally friendly data handling. Therefore, Node Pole is introducing a fossil-free data label to set a new transparent standard for how to cater for masses of data sustainably.

As consumers shift their lifestyles toward environmentally-friendly products and put pressure on companies, many are beginning to realize that their data has a CO2 footprint. And as they do, demand will increase rapidly for sustainable data solutions. With one in three saying that they choose sustainable products and services and support companies that take responsibility, it will come as welcomed news that Node Pole is helping ambitious companies demonstrate their sustainability efforts—and to easily know if their data is green—by introducing a new transparent Fossil Free Data label, and leading the way for a green transition for data handling.

In order to obtain the label, companies must meet certain criteria including the following (based on the iMasons DCPI report):

• 100 % renewable energy
• World-class energy usage efficiency (≤1.2 power usage efficiency)
• Less than 0.19 kg carbon emissions per kWh IT energy

“The amount of data centers in the world will grow tremendously in the coming years, and by ensuring that they are fossil free, the tech industry can build a new sustainable sector that can change the world for the better,” says Christoffer Svanberg, Chief Communications Officer at Node Pole.

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